Basically, it can be summarized with one sentence: Search Engine Optimization, in short, also SEO, refers to all measures that serve to be as high as possible with your own website in the search results on search engines (eg Google).
The goal of search engine optimization (SEO) is thus a good ranking, in order to get as many valuable clicks from visitors, who then turn into so-called conversions on the website. These conversions include, for example, sales, contacts, newsletter subscriptions, etc.
Why optimize the website for search engines?
“Life gives you nothing” This saying applies all the more to the presence of websites. An attractive website and great offers or Cheap SEO Services alone are unfortunately no longer enough these days. What brings the most beautiful shine, if no one can see him, so if no visitors come to the website?
This brings us to the next proverb: “Do good and talk about it!” In order to make potential prospects aware of the website, it must be marketed and made public. And this is done through search engine optimization, also known as SEO (Search Engine Optimization).
So why do search engine optimization work? Clearly, to attract visitors to the site. Because where can I get prospects and potential buyers who do not even know me, my offers and Cheap SEO Services? Who might not even know that my company exists? Of course, through search engines like Google!
58 million people in Germany are daily on the Internet. The share of your potential customers is huge. But also the number of your competitors. So take advantage of the potential of Search Engine Optimization (SEO) and get ahead of Google! Be more present than your competition!
How does Cheap SEO Services work?
In order to determine the ranking in the search engines, for example, Google first searches its own index, determines the page that matches the search query, and sorts it by relevance. The same goes for Bing and other search engines.
For example, because Google has a separate index for both desktop and mobile, the device used, and thus the mobile-friendliness of a website, plays a decisive role in the ranking.
The individual ranking factors are categorized into onpage and offpage factors and thus define the respective SEO measures.
The keyword research
The alpha and omega and thus the absolute basis of search engine optimization are the keywords. So the question is: what terms should be used to find the site on search engines? The hardest part is probably the choice of the “right” keywords – unfortunately, there is no such thing as a panacea. But of course we can give you some tricks and tips. First, make a list of all the terms that you consider relevant to your business. Then, expand this list by using useful keyword tools, such as Google’s Keyword Planner.
You’ll also get more keyword ideas and suggestions using Google Trends or Google’s Suggest feature. Also, “Related Searches” or your competitors’ keywords can be a helpful inspiration to define keywords that are relevant to you. From this – admittedly extensive list – select now the best selling and most promising keywords and optimize your website accordingly.
The most important onpage SEO factors
Onpage optimization refers to all SEO measures that can be optimized by direct action on the website. This includes both content and technology.
Please note: Each page is always optimized for its own keyword or keyword phrase, including their synonyms.
- Good, interesting content with added value
- URL : The keyword should be included in the page name of each page. However, the URL should not be too long and user-unfriendly
- Website Structure : A good website structure contains clear words in the URLs, a simple directory structure or navigation, and a clean use of the headings
- Keyword Density : Insert page-specific keyword & synonyms multiple times in the text
- Title-tag : accommodate page-specific keywords in the page title
- Description : Ideally, include a page-specific keyword far in the front of the page caption.
- h1 : The main heading of each page should also contain the keyword. She always appears only once on one page.
- Anchor texts : Other pages that link to the page to be optimized should contain the keyword in the text of their link (anchor text)
- Alt-attribute : The keyword should make sense in the so-called alternative text of the images.
- title attribute : The link titles should also have the keyword
- Page Speed : The faster a page is loaded, the better
- txt : The robots text file determines which pages are allowed to be crawled by search engines and which not.
onpage optimization includes all actions that take place on your own website. offpage optimization, on the other hand, deals with measures taken externally.
Indirect onpage optimization:
- Bounce rate : The bounce rate of a page defines the proportion of users who have accessed a page and immediately jumped away or jumped back. The bounce rate should be as low as possible. It can be optimized by good content and attractive design.
- CTR : The click through rate defines the proportion of clicks on a search result in relation to the number of times this result was shown for each query (impressions). It should be as high as possible. The CTR can be optimized by appealing page titles and descriptions.